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	<title>Ian Karczewski</title>
	<link>https://iankarch.com</link>
	<description>Ian Karczewski</description>
	<pubDate>Tue, 21 Feb 2023 02:36:55 +0000</pubDate>
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		<title>Homepage</title>
				
		<link>https://iankarch.com/Homepage</link>

		<pubDate>Wed, 07 Feb 2018 20:47:40 +0000</pubDate>

		<dc:creator>Ian Karczewski</dc:creator>

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		<title>Life is Good Brand Campaign</title>
				
		<link>https://iankarch.com/Life-is-Good-Brand-Campaign</link>

		<pubDate>Tue, 21 Feb 2023 02:36:55 +0000</pubDate>

		<dc:creator>Ian Karczewski</dc:creator>

		<guid isPermaLink="true">https://iankarch.com/Life-is-Good-Brand-Campaign</guid>

		<description>print and digital executions available upon request.

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		<title>StubHub Presents: The Skipper</title>
				
		<link>https://iankarch.com/StubHub-Presents-The-Skipper-1</link>

		<pubDate>Fri, 14 Aug 2020 18:39:53 +0000</pubDate>

		<dc:creator>Ian Karczewski</dc:creator>

		<guid isPermaLink="true">https://iankarch.com/StubHub-Presents-The-Skipper-1</guid>

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MLB 2019
You think baseball is dated? Boring? Old school? Sorry but there’s not going to be an apology, because baseball is better than it’s ever been with as many reasons to head to the park as there are games in a season. Take it from The Skipper.


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		<title>Life is Good + The Grinch</title>
				
		<link>https://iankarch.com/Life-is-Good-The-Grinch</link>

		<pubDate>Tue, 21 Feb 2023 01:27:23 +0000</pubDate>

		<dc:creator>Ian Karczewski</dc:creator>

		<guid isPermaLink="true">https://iankarch.com/Life-is-Good-The-Grinch</guid>

		<description>To launch this decades in the making partnership between Life is Good and Dr. Seuss we turned to an emerging fashion icon and announced The Grinch as the new face of Life is Good. 
The launch marked the TikTok debut of both Life is Good and Dr. Seuss Enterprises and was the centerpiece of the Life is Good 2021 Cyber Monday and Holiday campaign. After a well recieved TikTok debut The Grinch took his dance moves on a tour around our digital, paid social, pre-roll and email campaigns and a 5 day residency as our Cyber Monday homepage. Individual GIFs were dropped throughout the holiday season as well as some select posters. Ultimately leading to a unforgettably awfuly wonderful holiday season.&#38;nbsp;
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The goal of the campaign was to re-introduce ourselves to an audience that has forgotten about Life is Good and to the audience that never knew us at all. The splash we made with our new TikTok audience was exactly what this emerging fashion icon had in mind.&#60;img width="4992" height="2800" width_o="4992" height_o="2800" data-src="https://freight.cargo.site/t/original/i/627fce041d89e57f7406902763dac42a4dd3b3195075dd4325a7bbbc4658e281/Grinch_TikTok.jpg" data-mid="169116833" border="0"  src="https://freight.cargo.site/w/1000/i/627fce041d89e57f7406902763dac42a4dd3b3195075dd4325a7bbbc4658e281/Grinch_TikTok.jpg" /&#62;
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		<title>VEIC Brand Design</title>
				
		<link>https://iankarch.com/VEIC-Brand-Design</link>

		<pubDate>Fri, 14 Aug 2020 19:36:00 +0000</pubDate>

		<dc:creator>Ian Karczewski</dc:creator>

		<guid isPermaLink="true">https://iankarch.com/VEIC-Brand-Design</guid>

		<description>Make an impact. After months of strategic and creative brainstorming, these three words became the foundation for&#38;nbsp; the new VEIC. We’ve designed a brand that rises to the occasion of rapid change and increased need.&#38;nbsp;And now, with change and need more prevalent than any point in our company’s history, we feel the time is right to fully embody our redesigned identity.
 A new logo, fresh brand imagery, and a new website—with a clear outline of our service offerings and an emphasis on our results. Putting “make an impact” into action means that everything we do is focused on reducing greenhouse gas emissions for the benefit of all people. Creatively, it translates to stripping away complexity and letting our work speak for itself.Brand Guidelines

&#60;img width="4800" height="7200" width_o="4800" height_o="7200" data-src="https://freight.cargo.site/t/original/i/2f0453450f2f0e1f7587038902b1d8888a583fe27bf5a87fc57d3179fffc9125/VEIC_branding.jpg" data-mid="79920034" border="0"  src="https://freight.cargo.site/w/1000/i/2f0453450f2f0e1f7587038902b1d8888a583fe27bf5a87fc57d3179fffc9125/VEIC_branding.jpg" /&#62;New website




Core Value Posters + Office Collateral

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		<title>Appleton Estate Aged Rum</title>
				
		<link>https://iankarch.com/Appleton-Estate-Aged-Rum</link>

		<pubDate>Wed, 07 Feb 2018 20:47:46 +0000</pubDate>

		<dc:creator>Ian Karczewski</dc:creator>

		<guid isPermaLink="true">https://iankarch.com/Appleton-Estate-Aged-Rum</guid>

		<description>From their rich history to their handcrafted process, Appleton Estate is 100% Jamaican from cane to cup. Something most other rum brands can’t claim.VIDEOAs part of the rebranding process, we created one :30 and a few :15 pre-roll teasers to help drive traffic to our longer form videos. The voice of the campaign was established by studying the syntax of Jamaican poetry, patois and through discussions with friends we made on the island.






OOH



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TRAINING TOOL
In order to help launch the newly rebranded Appleton Estate, we started at the source – bars and liquor stores. We created a responsive website to help educate their distributors on what separates Appleton Estate from other rum brands. To help increase engagement with the site, we created a little friendly competition between the distributors. The more they used the website, the more likely they were to win a one-of-a-kind, custom blend of Appleton Estate handcrafted by their Master Blender, Joy Spence.

Instead of just providing their distributors with another brochure, we gave them an interactive tool that will not only turn them into experts on Appleton Estate, but also rum as a whole.


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CUSTOM TYPOGRAPHY AND WEB ELEMENTS
Our typography and iconography was inspired by the artwork adorning the authentic Jamaican rum shacks.


&#60;img width="5000" height="5525" width_o="5000" height_o="5525" data-src="https://freight.cargo.site/t/original/i/f55a002507e44c870b4f9c6fdc8a3ac4a4b2aa9993695a9415962093c57b13fe/FromJamaicaWithLove_assets-02_o.jpg" data-mid="10842838" border="0"  src="https://freight.cargo.site/w/1000/i/f55a002507e44c870b4f9c6fdc8a3ac4a4b2aa9993695a9415962093c57b13fe/FromJamaicaWithLove_assets-02_o.jpg" /&#62;</description>
		
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		<title>Efficiency Vermont: The Most Efficient You</title>
				
		<link>https://iankarch.com/Efficiency-Vermont-The-Most-Efficient-You</link>

		<pubDate>Sat, 27 Apr 2019 00:15:52 +0000</pubDate>

		<dc:creator>Ian Karczewski</dc:creator>

		<guid isPermaLink="true">https://iankarch.com/Efficiency-Vermont-The-Most-Efficient-You</guid>

		<description>


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The Most Efficient You
Inefficiencies can take their toll on you. Whether it be wasted money, wasted time or wasted effort in keeping your home running smoothly, the stress of staying on top of everything adds up and ultimately can affect your decision making and lead you down the wrong path. But it doesn’t have to be this way—Efficiency Vermont is here with tips and savings to keep both you and your home running efficiently.






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		<title>StubHub Brand Design</title>
				
		<link>https://iankarch.com/StubHub-Brand-Design</link>

		<pubDate>Wed, 18 Jul 2018 19:43:27 +0000</pubDate>

		<dc:creator>Ian Karczewski</dc:creator>

		<guid isPermaLink="true">https://iankarch.com/StubHub-Brand-Design</guid>

		<description>It was time to give the StubHub brand a facelift. We refined the color palette, introduced a new typeface and created a bold headline driven approach with simple graphic performer imagery inspired by classic event poster design. 

&#60;img width="2400" height="5000" width_o="2400" height_o="5000" data-src="https://freight.cargo.site/t/original/i/87cf29e5873bbfe9e616519262b60dffb482b5e60b2114e5dfc893bc4e5b9ef9/newbrand_mock.jpg" data-mid="20644254" border="0"  src="https://freight.cargo.site/w/1000/i/87cf29e5873bbfe9e616519262b60dffb482b5e60b2114e5dfc893bc4e5b9ef9/newbrand_mock.jpg" /&#62;
</description>
		
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		<title>StubHub Illustration 2.0</title>
				
		<link>https://iankarch.com/StubHub-Illustration-2-0</link>

		<pubDate>Sun, 24 Jan 2021 21:40:38 +0000</pubDate>

		<dc:creator>Ian Karczewski</dc:creator>

		<guid isPermaLink="true">https://iankarch.com/StubHub-Illustration-2-0</guid>

		<description>This time around we were solving for the need to have dynamic visuals that could be programatically pulled for thousands of live events a day for use in paid social and digital display.

	&#60;img width="396" height="396" width_o="396" height_o="396" data-src="https://freight.cargo.site/t/original/i/ae37fb6bc28624f7dbcf56f2f48b6e3f8947e5b61ac4e9cc9464012a04d5c317/stubhub_event_baseball_hitter-01.png" data-mid="96293101" border="0"  src="https://freight.cargo.site/w/396/i/ae37fb6bc28624f7dbcf56f2f48b6e3f8947e5b61ac4e9cc9464012a04d5c317/stubhub_event_baseball_hitter-01.png" /&#62;
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	&#60;img width="396" height="396" width_o="396" height_o="396" data-src="https://freight.cargo.site/t/original/i/5191f7a7f150d6d2926be4b6393743b42ff73426484d64968eff45b9eb702570/stubhub_event_hockey_slapshot-01.png" data-mid="96293109" border="0"  src="https://freight.cargo.site/w/396/i/5191f7a7f150d6d2926be4b6393743b42ff73426484d64968eff45b9eb702570/stubhub_event_hockey_slapshot-01.png" /&#62;
&#60;img width="396" height="396" width_o="396" height_o="396" data-src="https://freight.cargo.site/t/original/i/26d37a8f1f92de6cc543b4e6f0751e4fcd6496cd80478306d409dd9a1fab3f8a/stubhub_object_basketball_swish-01.png" data-mid="96293117" border="0"  src="https://freight.cargo.site/w/396/i/26d37a8f1f92de6cc543b4e6f0751e4fcd6496cd80478306d409dd9a1fab3f8a/stubhub_object_basketball_swish-01.png" /&#62;
&#60;img width="396" height="396" width_o="396" height_o="396" data-src="https://freight.cargo.site/t/original/i/4e0de00850d6fd69db9c8a95c7e85bc46a94cd4864f51b5c2a761cb0507f4ac9/stubhub_object_golf_putt-01.png" data-mid="96293123" border="0"  src="https://freight.cargo.site/w/396/i/4e0de00850d6fd69db9c8a95c7e85bc46a94cd4864f51b5c2a761cb0507f4ac9/stubhub_object_golf_putt-01.png" /&#62;
&#60;img width="396" height="396" width_o="396" height_o="396" data-src="https://freight.cargo.site/t/original/i/0ba66d47b781e49faf15f5d45739266f25859b1cafbc17a4b635dce0d9c7cf22/stubhub_object_opera_seat-01.png" data-mid="96293125" border="0"  src="https://freight.cargo.site/w/396/i/0ba66d47b781e49faf15f5d45739266f25859b1cafbc17a4b635dce0d9c7cf22/stubhub_object_opera_seat-01.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>StubHub Illustration</title>
				
		<link>https://iankarch.com/StubHub-Illustration</link>

		<pubDate>Wed, 07 Feb 2018 20:51:42 +0000</pubDate>

		<dc:creator>Ian Karczewski</dc:creator>

		<guid isPermaLink="true">https://iankarch.com/StubHub-Illustration</guid>

		<description>There isn’t always a videographer or a photographer on site to capture the essence of a live event. In that instance, we turn to custom GIFs to bring that live event feeling to the screen in the palm of your hand courtesy of illustrator Lauren Tamaki.

	&#60;img width="750" height="750" width_o="750" height_o="750" data-src="https://freight.cargo.site/t/original/i/f9374fa68ed1c0a6afca0991ad31749b8e0d1599f735eed087bdb61f382f0614/SH_Funky_Final.gif" data-mid="10843022" border="0"  src="https://freight.cargo.site/w/750/i/f9374fa68ed1c0a6afca0991ad31749b8e0d1599f735eed087bdb61f382f0614/SH_Funky_Final.gif" /&#62;&#60;img width="750" height="750" width_o="750" height_o="750" data-src="https://freight.cargo.site/t/original/i/0c250f1213f8e3ac5619a89bccb70dd09bb55f647d0e801e06353a7730e623ad/SH_Bruno_3.gif" data-mid="10843027" border="0"  src="https://freight.cargo.site/w/750/i/0c250f1213f8e3ac5619a89bccb70dd09bb55f647d0e801e06353a7730e623ad/SH_Bruno_3.gif" /&#62;
&#60;img width="1050" height="1050" width_o="1050" height_o="1050" data-src="https://freight.cargo.site/t/original/i/dc1aeb952310417bbfaf8a6c7778e4747b1128ad7652c0979fc6ec29d2991987/Festival_Bumbershoot_2.gif" data-mid="10843037" border="0"  src="https://freight.cargo.site/w/1000/i/dc1aeb952310417bbfaf8a6c7778e4747b1128ad7652c0979fc6ec29d2991987/Festival_Bumbershoot_2.gif" /&#62;

	&#60;img width="750" height="750" width_o="750" height_o="750" data-src="https://freight.cargo.site/t/original/i/81a31e4bae0fa55dd391a1b81dc33b09b31e539ca34858525b5fc5ec8a0e9782/Festival_Firefly_6.gif" data-mid="10843023" border="0"  src="https://freight.cargo.site/w/750/i/81a31e4bae0fa55dd391a1b81dc33b09b31e539ca34858525b5fc5ec8a0e9782/Festival_Firefly_6.gif" /&#62;
&#60;img width="750" height="750" width_o="750" height_o="750" data-src="https://freight.cargo.site/t/original/i/f08c411d94b8432c7daef5dd9575eee6619a79ff5f53eb7e55e4ce628cef444d/SH_MDay_Final_2.gif" data-mid="10843032" border="0"  src="https://freight.cargo.site/w/750/i/f08c411d94b8432c7daef5dd9575eee6619a79ff5f53eb7e55e4ce628cef444d/SH_MDay_Final_2.gif" /&#62;
&#60;img width="750" height="750" width_o="750" height_o="750" data-src="https://freight.cargo.site/t/original/i/9456ce10082a32f404f2647603079066dc6cab26d8d2b04276c7297a3c21434a/SH_Ickey_Shuffle_Final.gif" data-mid="10843031" border="0"  src="https://freight.cargo.site/w/750/i/9456ce10082a32f404f2647603079066dc6cab26d8d2b04276c7297a3c21434a/SH_Ickey_Shuffle_Final.gif" /&#62;

	&#60;img width="750" height="750" width_o="750" height_o="750" data-src="https://freight.cargo.site/t/original/i/fc42e41274c0cf1404ae08d64dd8d8b3837a82b99283a53a41d68935bd93c4be/OpeningDay.gif" data-mid="10843025" border="0"  src="https://freight.cargo.site/w/750/i/fc42e41274c0cf1404ae08d64dd8d8b3837a82b99283a53a41d68935bd93c4be/OpeningDay.gif" /&#62;
&#60;img width="750" height="750" width_o="750" height_o="750" data-src="https://freight.cargo.site/t/original/i/5441bdb10173570263a7c9a170c9fe74b6e72acbed6536464c72fdd50b58a8ce/Festival_Bottlerock.gif" data-mid="10843035" border="0"  src="https://freight.cargo.site/w/750/i/5441bdb10173570263a7c9a170c9fe74b6e72acbed6536464c72fdd50b58a8ce/Festival_Bottlerock.gif" /&#62;
&#60;img width="750" height="750" width_o="750" height_o="750" data-src="https://freight.cargo.site/t/original/i/c148cee2f47b780a8440cd8c3a68bffc6086559cf424add69799342ab36f3e2a/SH_Grammy_.gif" data-mid="10843030" border="0"  src="https://freight.cargo.site/w/750/i/c148cee2f47b780a8440cd8c3a68bffc6086559cf424add69799342ab36f3e2a/SH_Grammy_.gif" /&#62;

	&#60;img width="750" height="750" width_o="750" height_o="750" data-src="https://freight.cargo.site/t/original/i/613f97a325f5058dc881ec1f8123fac203d35f88819173c38e6d0aa4cd695a73/Grammys2018_Final_3.gif" data-mid="10843036" border="0"  src="https://freight.cargo.site/w/750/i/613f97a325f5058dc881ec1f8123fac203d35f88819173c38e6d0aa4cd695a73/Grammys2018_Final_3.gif" /&#62;&#60;img width="750" height="750" width_o="750" height_o="750" data-src="https://freight.cargo.site/t/original/i/b78daf62db5b281ebda81428700ed790b57449eabacffb5571aafb81fab089a3/SH_CruzSalsa_Final.gif" data-mid="10843033" border="0"  src="https://freight.cargo.site/w/750/i/b78daf62db5b281ebda81428700ed790b57449eabacffb5571aafb81fab089a3/SH_CruzSalsa_Final.gif" /&#62;
&#60;img width="750" height="750" width_o="750" height_o="750" data-src="https://freight.cargo.site/t/original/i/5160a1d51efa063c05af835e965b9514606109b13248313b037b8b16a7272e1f/FDay_Final_3.gif" data-mid="10843034" border="0"  src="https://freight.cargo.site/w/750/i/5160a1d51efa063c05af835e965b9514606109b13248313b037b8b16a7272e1f/FDay_Final_3.gif" /&#62;</description>
		
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